Given the fact that commerce is a very essential social service, we see when we look around, prosperity marries calm and pleasant life wherever individuals engaged in commerce uphold high degrees of ethics. Similarly, wherever commerce seldom uphold any ethics, turbulences overwhelm lives irrespective of whatever material prosperity such places or societies are having. What does it mean? It means that commerce is an essential social service, which should uphold high degrees of ethics for social wellbeing and resultant calm and pleasant life.
Practice it and make it a habit. Then the nature will make it sustainable by triggering necessary genetic engineering!